Industries / Financial Services
PE-backed businesses needing interim executive leadership during transitions.
PE-backed businesses needing interim executive leadership during transitions. A fractional Chief Marketing Officer brings the expertise you need without the overhead of a full-time hire.
Strategic brand strategy & positioning tailored to private equity portfolio companies challenges.
Strategic demand generation tailored to private equity portfolio companies challenges.
Strategic marketing team leadership tailored to private equity portfolio companies challenges.
Strategic budget optimization tailored to private equity portfolio companies challenges.
Strategic go-to-market strategy tailored to private equity portfolio companies challenges.
Strategic customer acquisition tailored to private equity portfolio companies challenges.
Typical engagement costs for private equity portfolio companies. Actual pricing depends on scope, hours, and experience level.
10-20 hours/week typical
Most popular for private equity portfolio companies
For project-based work
A fractional CMO provides part-time Chief Marketing Officer expertise to private equity portfolio companies. They typically work 10-20 hours per week, focusing on brand strategy & positioning, demand generation, and other strategic priorities without the cost of a full-time executive.
Fractional CMO services typically cost $8,000 - $22,000/month. This is 30-50% less than a full-time Chief Marketing Officer, while still getting experienced executive leadership tailored to private equity portfolio companies.
Private Equity Portfolio Companies typically hire fractional CMOs when they're scaling rapidly, preparing for fundraising, navigating a transition, or need senior expertise but aren't ready for a full-time executive hire.
A fractional CMO is an embedded executive who becomes part of your leadership team, typically for 6+ months. Consultants usually work on specific projects with defined end dates. Fractional executives own outcomes and lead teams.